DC Comics Rising-Writing Their Technique to The top
Over the course of the latest 12 months DC Comics has been making the push to increase their market share within the comic ebook trade, and the way they are doing it is by going back to the fundamentals.
Whereas high competitor, Marvel Comics, has been specializing in the celebration of their 70th yr in the industry, DC has taken a writer pushed method to growing their share of the market income. Led in massive part by the recent launch of their “Blackest Evening” cross-over and the relaunch of the Batman stable of titles, writers Geoff Johns and Grant Morrison have taken the helm of what is shaping up to be a vivid second half of the yr for DC.
Geoff Johns, the primary inventive pressure behind the Green Lantern cross-over “Blackest Night time”, took each Blackest Evening #1 and Green Lantern #43 into the highest five for total sales in the month of July. This was a formidable feat considering that no Green Lantern title had cracked the top five in the course of the preceding 6 months.
To add to this push for prime five dominance, author Grant Morrison’s reinvention of DC’s Darkish Knight has been nothing but comedian gold. Morrison’s work on the just lately launched Batman and Robin has landed him amongst the top 5 for 2 consecutive months (June and July). Much more spectacular than this is the truth that Batman and Robin #1 was the highest selling title for June outselling Marvel’s Captain America #600, the second highest vendor for the month, by over 56,000 copies.
DC has also not too long ago announced that both Johns and Morrison have been tagged to enter the world of films for the company. Johns has been named as co-author and producer of an upcoming Flash feature film. Particulars on the Morrison penned undertaking have but to be revealed.
With these great strides by DC in the past few months issues are shaping up for the company to cling around the coveted high gross sales spot for months to come.
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